About me:
I’m a Digital Experience Designer from Italy with international experience, blending technical expertise and creativity to create engaging, user-centered digital solutions. Specializing in interactive and graphic design, I focus on crafting seamless, intuitive experiences that drive both user satisfaction and business success. My work combines thoughtful strategy and innovative design to deliver digital products that are both visually compelling and highly functional.
UX/UI competences:
User Research & Problem Analysis: I specialize in uncovering user needs, pain points, and behaviors through surveys, interviews, and usability testing. Analyzing the user journey, I turn complex data into actionable insights, guiding design decisions and solving real problems. This ensures my solutions are intuitive and perfectly aligned with users' needs.
UX Strategy & Information Architecture: Skilled in developing user-centered design strategies, creating personas, storyboards, user flows, and journeys to drive decision-making. Experienced in defining and structuring information architecture, ensuring intuitive navigation and content hierarchy.
Interaction Design & Prototyping: Expertise in designing interactive prototypes and wireframes using tools like Figma, Sketch, and Adobe XD, iterating on designs through user feedback and testing to optimize functionality and usability.
Usability Testing & Optimization: Extensive experience conducting usability tests (A/B testing, heatmaps, user feedback) to validate design decisions, identify friction points, and continuously refine user interfaces for improved performance and satisfaction.
Responsive & Mobile-First Design: Adept at creating responsive, mobile-first user interfaces across various platforms—desktop, tablet, and mobile—ensuring a seamless, consistent experience that adapts to different screen sizes and device types.
UI Design & Visual Consistency: Strong eye for detail in crafting visually appealing and cohesive user interfaces, focusing on consistency in typography, color schemes, iconography, and other design elements to create intuitive and aesthetically pleasing experiences.
Collaboration & Cross-functional Teamwork: Effective collaborator in cross-functional teams, working closely with product managers, developers, and stakeholders to ensure alignment on business goals, technical requirements, and user needs throughout the design process.
Design Systems & Guidelines: Experience in creating and maintaining design systems and style guides to ensure consistency across products and platforms, fostering scalability and efficient collaboration across teams.
Agile Methodology & Project Management: Proficient in Agile methodologies, participating in sprints, stand-ups, and retrospectives, and managing design timelines and deliverables to ensure timely execution and successful project outcomes.
Work experience:
Sintra Digital Business Freelance UX/UI
Engaged in a long-term collaboration as a freelance designer, contributing to the full lifecycle of two projects for a leading national digital services company.
EB Jewels Lead UX/UI and Graphic designer
UX Design & Strategy for Website of Emanuele Bicocchi. Led the design online and offline of the company focusing on:
Strategic Planning: Collaborated with stakeholders to define goals and align user needs with business objectives.
User Research: Conducted user research to gather insights, ensuring a user-centered design approach.
Information Architecture: Optimized content structure and navigation to improve usability and user flow.
Graphic Design Expertise: Created visually compelling layouts, typography, and graphics to enhance user experience and brand identity.
LedLigthingSD Junior UX/UI and Graphic designer
User-Centered Design: Assisted in user research and testing to gather insights, ensuring design solutions met the needs and expectations of target users.
Wireframing & Prototyping: Created low-fidelity wireframes and interactive prototypes to visualize design concepts and iterate on user flows.
UI Design & Visual Consistency: Contributed to designing clean, consistent user interfaces, focusing on visual hierarchy, typography, and color schemes to enhance usability.
Collaboration & Feedback: Worked closely with senior designers to refine design solutions based on stakeholder feedback and usability testing results.
Education:
2020 | Master degree | ISIA Florence | Communication design | 110 cum Laude
2019 | Erasmus project | ESDI Sabadell | Multidisciplinary design
2016 | Bachelor degree | ISIA Florence | Industrial design | 109